Real-World Marketing Metrics Framework | Miro Board

500+ dashboards distilled into one interactive Miro board

Built from real SaaS, eCom, and EdTech projects — this board maps out the metrics that actually matter.
No vanity stats. No vague KPIs. Just the numbers that drive growth, fix funnels, and make strategy reports actually useful.

Inside, you’ll find:
✔️ Metrics by funnel stage (Awareness → Retention)
✔️ Metrics by channel (Paid Ads, SEO, Email, etc.)
✔️ C-Level dashboard layer for Growth & Financial metrics
✔️ Real dashboard screenshots you can steal and adapt
✔️ Decision layers to help you choose what to track — and why

Use it to audit your dashboards, prep for board meetings, or build reporting that finally tells a story.

👀 Who is this for?

→ Marketing leads tired of vague KPIs and “good enough” dashboards
→ CMOs & Heads of Growth who need clarity fast — for board decks, team alignment, or strategic planning
→ Founders who want to understand what’s actually driving their revenue (without hiring a full data team)
→ Analysts & Ops folks looking for metric logic that works across SaaS, eCom, and EdTech
→ Agencies & freelancers who need to explain performance in a way clients actually understand

If you’ve ever stared at a dashboard and thought “...cool, but what am I supposed to do with this?” — this board’s for you.

⚙️ How it works

The board is fully mapped out — so whether you’re optimizing paid campaigns, fixing a leaky funnel, or building a reporting system from scratch, you’ll find the metrics you need.

Start by funnel stage or channel — then dive into the metrics that matter.

Each block includes grouped KPIs, real dashboard screenshots, and decision layers to guide action.

It’s not just a template — it’s a shortcut to reporting that works.

💡 Upgrade to the Copy & Edit plan to customize the board for your team or client projects.

Got questions? Reach out on LinkedIn — I’ll help you make the most of it.