28-Day Marketing Analytics Roadmap | Notion Template

🧭 We kept seeing the same pattern.

Everyone talks about “data-driven marketing” — but almost no one builds a system for it.

Why?

Because getting from “we want dashboards” to actually having them is hard.
It’s messy, manual, and usually no one owns the process.

• Some teams jump straight into reporting tools with no real plan.
• Others wait for a data hire that never comes.
• And most give up halfway — leaving behind scattered spreadsheets, stalled reporting, and teams stuck in the dark.

We built this roadmap to fix that.

To give you a clear, doable path to build your own marketing analytics system — in just 28 days.

ℹ️ So, what is it?

It’s a structured 4-week roadmap that helps you plan, prioritize, and launch a real marketing dashboard.
Made for marketers, growth teams, and founders who want to get insights flowing — without needing a data team.

Built in Notion with templates, checklists, and examples.
Designed to be applied as you go — no fluff, no filler.

📦 What’s inside?

This 28-day roadmap walks you through exactly what to do each week — from chaos to clarity:

Week 1: Set the Destination

Define where you're going and how you’ll measure progress.

• Align with leadership on growth goals
• Translate company objectives into 2–3 marketing goals
• Choose KPIs like CAC, LTV, ROAS — and define how to track them

Week 2: Map Your Data Jungle

Figure out if you have the data — and whether it’s any good.

• List every platform, tool, and data source you rely on
• Audit access methods (export, API, dashboard, etc.)
• Spot red flags: duplicate UTMs, broken events, missing metrics

Week 3: Build Your Data Stack (Without the Panic)

Choose the right tools to pull, store, and visualize your data.

• Learn how marketing data flows: Source → ETL → Warehouse → BI
• Compare options for ingestion tools, warehouses, and dashboards
• Sketch your stack and write a clear tech task for your first dashboard

Week 4: Launch Your MVP Dashboard

Build something real — and useful — with real data.

• Create a live dashboard with real KPIs and filters
• Keep it simple: focus on clarity, not decoration
• Validate numbers with your team and start using it in meetings

👥 Who is it for?

• Marketers building their first dashboard
• Growth teams tired of pulling the same data every week
• Agencies helping clients build better reporting
• Founders doing analytics before their first data hire

🧐 Why use it?

Because dashboards don’t build themselves — and guessing isn’t a strategy.
Turn messy marketing data into decisions your team can actually use.

🔑 How to get access

You'll get instant access to a Notion-based template with:

• 4 structured pages — one for each week of the 28-day roadmap
• Step-by-step instructions that guide you from zero to a working marketing analytics system
• Built-in templates for dashboard planning, metric tracking, and feedback collection
• Lifetime access to all future improvements and bonus content

No PDFs. No slides. Everything in one interactive Notion doc — built to help you move fast and stay focused.